Happy (belated) Valentines Day, a floral designers worst nightmare. The day when your own loved ones get no love! I made it though and am out on the other side!
Five years ago, the owner of the flower shop decided NOT to sell roses on Valentines Day.

Just say No!
There had been a freeze in Ecuador where 99% of our roses come from, and the quality was not there. Actually I have seen the quality of roses at Valentines Day declining over the twenty years that I have been a florist. There is just too much demand for one day.
OMG, how would this work.
The first year was difficult. You would have a customer either call or come in to order a dozen red roses. Then you would have to go into your spiel. But by the end of it, they agreed (probably mostly to get away from you). But every year after that it was easier. Mostly the sender would rave on about how happy their wife/partner had been the previous year, and gave us the freedom to do whatever we wanted.

A few peoples wanted vases.

But, 99.9% of our customers were looking for a bouquet.

Whether romantic,

or vibrant,

My fav, all white and green,

tropical colours,

blue/yellow,

and soft pastel.
Another year, done and dusted!